The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996. Jimmy Choo is part of the Capri Holdings Limited fashion luxury group. Jimmy Choo products represent fine Italian craftsmanship and are unsurpassed for their quality and detail.